Dime Free Marketing
Last night I read a blog post about an author that spent $150,000 in marketing to sell about 5,000 books. For those of you familiar with royalty percentages, you’ll recognize the problem with this. Perhaps they exaggerated, but if so, I imagine the real numbers must have been painful to produce such an exaggeration. As a professional publicist for inspirational authors, I’m very hesitant to advise clients to pay for advertisement. There are way too many other ways to get the job done without draining your bank account.
Most often, familiarity wins. Studies have proven this, the very reason political candidates flood your mailbox with material and splatter the community with signs and billboards. Campaign managers know most voters won’t remember the issues or the politician’s views once they’re standing at the polls. When memory lags, name recognition rises to the forefront. This is true for books as well. When standing at the bookstore weighing one book over the next, all other things being equal, readers will often buy the book written by a name they recognize.
So how do you create name recognition without burning cash?
Increase your online presence through blogging, guest blogging, social media saturation, and connecting with other authors.
There are countless ways to do this, but today I want to focus on the benefits of joining a blog alliance. Writing is tough. You’ve got X amount of hours and way too many projects on your to-do list. You can’t sell books if you don’t have a stellar novel, so you need to devote a certain amount of time to your craft. But no one will know about your book if you don’t make it visible, so you need to spend time marketing. And yet, marketing isn’t effective if there isn’t quality to back it up. (You may remember my post about quality vs. quantity blogging.) If a reader doesn’t like what you post on your blog, why will they spend their money buying your book?
This is where blog alliances come in. On Clash of the Titles, we have twenty alliance partners. Each week, we send them quality posts and link to them from our home page. They in turn drive traffic to us when they post our articles on their site. It’s a win-win. The interlinking increases search engine ratings for all sites involved and everyone gains increased exposure.
Thinking a blog alliance might work for you? Connect with like-minded writers and start swapping. Want to join an already established blog alliance? Shoot me an email and I’ll hook you up. If you have a blog alliance you’d like me to know about, or, if you are starting an alliance, shoot me an email so I can point like-minded authors your way. If you’re confused and would like help with blogging or anything related to marketing, I’d love to chat with you. For a one-time, $30 fee, I’ll walk you through effective marketing step-by-step during a personal and instructional phone consultation.
And before I go, I’ve selected four winners from previous posts. Ada Brownwell; Letters, Lectures, and Laughs From Mama; and Susan Karsten won a free 3-page critique through post comments. Tammy Keup won a free 3-page critique through fb sharing WTK (Words That Keep) posts. Winners, I will be contacting you shortly!
For the rest of you, the free three-page critique drawing remains open for this post and all future posts through August. To be entered, leave a comment or fb share or tweet this post.
Happy blogging all!