Blogging: Quality or Quantity

Most writers have day jobs. Some hold multiple jobs, volunteer at their church, and raise a family. Finding time and energy to write can, at times, feel like chasing the wind. Ten, maybe twenty years ago, writers could use what little time they had to focus on what mattered most–their novel. Not anymore. In today’s ever-shifting, technologically driven economy, writers need to be journalists, bloggers, vloggers, marketing experts, and publicist.

In an effort to fulfill the duties of the constantly expanding job-description, novelists pump out blog posts about everything from what type of cereal they had for breakfast to how many ways their child can hang upside down. A quick peruse through Facebook will tell you how unsuccesful many of these well-intentioned authors are. True, blogging is necessary and frequent posts generate return readers…but only if you have the content to sustain them. Otherwise, you probably are doing more harm than good, leaving your readers frustrated and very unlikely to buy your novel once it goes to print. (This article posted on Michael Hyatt’s blog explains why.)

But unfortunately, quality writing takes time–time you don’t have.

That’s where I come in! Working under Tiffany Colter, the Writing Career Coach, there are numerous ways I can help you reach and engage your audience. First, you can become part of the Writing Career Coach Blog Alliance! Or, I can write blog posts and articles for you, then I’ll saturate the web with them, multiplying your exposure. Or, I can edit what you’ve already got, finding ways to make your opening paragraph sing. Send me an email at jenniferaslattery(at)gmail(dot)com and we’ll find the solution that best works for you.

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About Jennifer Slattery

Jennifer Slattery is a missional romance novelist with New Hope Publishers. She writes and edits for Christ to the World Ministries, is a regular contributor to Crosswalk.com, Internet Cafe Devotions, Faith-filled Friends, and Jewels of Encouragement, and manages the social media for Takin’ it to the Streets, a ministry that serves Omaha’s working poor and homeless. She’s placed in numerous writing contests and her work has appeared in numerous compilations, magazines, and e-zines.

Posted on July 29, 2011, in Blogging, Marketing, Platform Building and tagged , , , . Bookmark the permalink. 1 Comment.

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